Approaching its spring-summer 2016 collection, HUGO by Hugo Boss looks to Venice Beach and its longstanding relationship with skaters for style inspiration. Bringing a tailored point of view to streetwear-influenced ensembles, HUGO embraces monochromatic numbers, relaxed proportions and graphic prints. From super black suiting, cut in a slim fit to t-shirts and sweatshirts, emblazoned with HUGO logos, the German brand turns out a smart collection with a youthful appeal.
HUGO by Hugo Boss Spring/Summer 2016 Lookbook
HUGO by Hugo Boss Spring/Summer 2016 Campaign
HUGO enlists the help of photographer Brett Lloyd to capture its spring-summer 2016 campaign. Models Luca Lemaire and Mathias Lauridsen steal the scene in choice ensembles styled by Tom Van Dorpe. An easy standout for the season, HUGO logos make quite the impression on sweatshirts and t-shirts alike.
