H&M Loves Coachella Collection: Lucky Blue Smith Models 2015 Festival Styles

The Fashionisto

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Published February 16, 2015

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Updated August 16, 2025

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One of Hilfiger Denim’s spring 2015 campaign stars, model Lucky Blue Smith connects with H&M to star in its lookbook and campaign for its first official Coachella collection. The first Coachella branded collection, the festival-style lineup for men and women, will be available beginning March 19th in North America and March 26th worldwide. The range includes graphic t-shirts, ripped denim jeans, and tanks.

H&M Coachella Collection

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