H&M invites us to a fictional Hotel Mauritz for its holiday 2018 campaign. Models Adonis Bosso, Hugo Sauzay, and Eric Rutherford check in for a festive adventure. Matt Piedmont signs on to direct a six-episode mini-series, which captures the spirit of the winter holidays. H&M's design director Pernilla Wohlfahrt shares,
H&M’s holiday collection is all about effortless sophistication. Discussing menswear for the season, Wohlfahrt says,
the collection is full of sleek tailoring, and our childrenswear is truly fantastic, full of fairy-tale accents. From luxurious statement pieces to homespun treats, it’s about catering to the magical seasonal atmosphere.
Related: H&M Unveils Sleek Knitwear Guide