It looks like Henry Cavill’s hard work in and out of the gym is paying off! The Justice League actor is adding chief creative director to his resume. Nutritional brand MuscleTech enlists Cavill to take on an active role not only as its chief creative director but global brand ambassador and spokesperson. In addition to being the face of MuscleTech, Cavill will work with the brand’s nutritional scientists to create new products.
“When we commenced our search to find a team member who embodies the smarts, excellence, and hard work to align with our rebrand, we immediately thought of Henry Cavill,” shares Jarrod Jordan, chief marketing officer at MuscleTech parent company, Iovate Health Sciences International Inc. “He personifies MuscleTech, not only in terms of his intense training regimen and science background, but also with his commitment to well-being, involvement in community, and philosophy on life. We are excited to have him join us in this exciting endeavor.”
Working with MuscleTech, Cavill explains, “Something I have always believed in, and seen throughout my travels and experiences, is that strength is far more than muscular power or cardiovascular fitness. It’s something that comes from within.” The 38-year-old actor says, “Not only does MuscleTech understand this, but they preach it. Redefining strength is their by-word for accessibility for all, and cultivation of ourselves, no matter our starting point. This is a brand for everyone who is willing to explore the depths of their inner fortitude and see where it may take them. My partnership with them is an exciting opportunity, and I am looking forward to sharing our ideas with the world.”