The new Gucci Tennis collection arrives with a campaign lensed by photographer Sam Rock. Model Matteo Baez appears in relaxed sport pieces that feel as effortless as they do refined. Meanwhile, Rock’s images, bathed in natural light, capture a calm pause before the tennis match begins.
Gucci Tennis Campaign
Styled by Virginie Benarroch, the campaign features a wardrobe of polos, tailored trousers, and timeless accessories like GG monogram bags and aviators. The Gucci brand’s signature comes through in considered details, giving these looks a sense of casual sophistication.
The relaxed tone of this advertisement finds a kindred spirit in the recent Gucci Lido campaign, where warm days and easy silhouettes created a certain allure.
Here, the tennis story unfolds through simple touches: the gentle heft of a duffle bag, the easy curve of a polo collar. These images blend the magic of tennis with Gucci’s refined approach, weaving together the joy of the game and the subtle art of style.
