The Essence Of Elegance–Italian luxury label Gucci expands its fragrance line with a new masculine addition, named Made to Measure. The new scent, which will be launched on fall, is the olfactory rendition of a Gucci sartorial suit, and embodies the more exclusive and glamorous side of Gucci's fashion. Described as an oriental and spicy fragrance, Made to Measure's olfactory structure is inspired, and pays homage, to the elegance of a handmade Gucci suit. Refined notes and luxurious olfactory harmonies characterize this new fragrance for men, while an exclusive packaging, embellished with Gucci's iconic Diamante pattern, reinforces the concept of exclusive and extremely elegant scent. The advertising campaign reunites once more Gucci with American actor and director James Franco who embodies, according to Gucci's Frida Giannini, the ideal of a globally refined man, who demands the very best for his life, style and fragrance.
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