Gucci Goes Geek Chic for Cruise Season

The Fashionisto

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Published September 29, 2015

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Updated August 4, 2022

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Geek chic reigns at Gucci as creative director Alessandro Michele revisits the 1970s for a quirky take on modern elegance. Following a Wes Anderson-inspired campaign outing, Gucci unveils a cruise 2016 lookbook, which features models Reid Rohling, Ryan Keating and Laurie Harding. Embracing boyish styles for the season, wide-cut denim jeans, printed sweater vests, pussy-bow shirts, trench coats and more are featured alongside Gucci’s iconic leather loafers.

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