The Kooples is a French fashion brand. The label was founded in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. Rock ‘n’ roll style is at the heart of The Kooples’ aesthetic. The fashion label is known for its skinny denim jeans, sharp tailored jackets, patterned shirts, and graphic tees. The Kooples also frequently features couples in its advertising campaigns. Typically, the couples are in real-life relationships, but occasionally they are models.