Lacoste is a French fashion brand, which was founded by René Lacoste and André Gillier in 1933. The label is known for its crocodile logo, which is derived from René Lacoste. Noting his intensity on the court, the tennis player was nicknamed the Crocodile by his fans. While Lacoste originally became known for its white polo shirt, the company also produces footwear, perfume, eyewear, leather goods, and ready to wear.