H&M takes us on vacation for its latest style update. The Swedish brand keeps summer in mind with casual classics. Contemporary essentials such as the check short-sleeve shirt, denim shorts, and graphic tee round out an effortless wardrobe. H&M’s timely staples provide for plenty of stylish summer days. Other featured standouts include the grandad collar… [Read More]
H&M Hennes & Mauritz AB Swedish Fashion Brand
H&M Hennes & Mauritz AB is a Swedish fashion brand, which was established in 1947. Boasting over 4,000 stores worldwide, H&M is the second largest global clothing retailer. The company's sister brands include COS, Monki, Weekday, Other Stories, and Cheap Monday. A fast fashion brand, H&M is known for its on-trend styles, which are available at affordable price points.
Always ahead of the curve, H&M follows up its summer campaign with a preview of the next season. This time around, the Swedish label draws attention to its fall-winter 2017 Studio collection. Embracing an active spirit, H&M looks to mountaineering for inspiration. Related: Beat the Heat | Hamid Onifade Models H&M’s Sleek Summer Styles The… [Read More]
Beat the heat with H&M and explore the Swedish brand’s latest styles. The fashion label reunites with Hamid Onifade to showcase sleek essentials for the season. Hamid relaxes poolside in stylish separates. The model’s wardrobe includes patterned shirts and shorts. H&M also delivers a pop of color with its oversized tops. Leather sandals complete easily… [Read More]
H&M calls on two familiar faces for its summer 2017 campaign. The Swedish brand reunites with models Arthur Gosse and Hamid Onifade. The pair comes together in a resort-inspired wardrobe for the modern traveler. Defining the season, H&M head of menswear design, Andreas Löwenstam cites three key aesthetics. Related: S/S ’17 Trends | Matvey Lykov… [Read More]
H&M explores popular spring-summer 2017 trends for its magazine. Stylist Ellen Pålsson Norberg pulls together inspiring looks with a keen eye for H&M’s standout pieces. Representing the brand’s on-trend man, Matvey Lykov takes to the studio. The seasoned model appears before photographers Henrik Lundell and Victor Olssons. Matvey embraces trends, which touch upon the military… [Read More]