Billy Reid is the namesake brand of the American designer. Founded in March 1998, the label was initially called William Reid. Based out of New York, the business closed in spring of 2002. Moving to his wife’s hometown of Florence, Alabama, Reid was inspired to relaunch his brand as Billy Reid. Bringing a southern charm to menswear, Billy Reid operates under the pretense of being based in Alabama but working out of New York City. The line is known for its sophisticated approach to classic tailoring and sportswear. Famous fans of Billy Reid range from Daniel Craig to Idris Elba and Ryan Gosling.