Esprit goes into fall with an overwhelming sense of joy. The fashion brand launches its new collection and campaign with the sentiments of “Can You Feel It?” The season is optimistic. After all, according to Esprit, “It is an attitude. It is a feeling. It is the sensation of discovering.”
A feeling of living in the moment and taking nothing for granted permeates Esprit’s fall advertisement. Models Dennis Nyero and Rana Oliveira couple up for the campaign. The pair showcases Esprit’s new wardrobe, which consists of sustainable fashions with light and breathable fabrics.
More than just joining the sustainable trend, eco-conscious fashion is in Esprit’s DNA. The brand’s founders, Susie and Doug Tomkins, established Esprit in 1968 with the idea of essential positivity. This concept led to clothes that make people feel and look excellent and trailblazing collections like Esprit’s first “eco-choice” collection of 100% organic cotton in the early nineties.