Esprit unveils its latest sustainable collection with its new range for spring-summer 2020. The brand uses Archroma’s unique EarthColors® technology to produce its eco-friendly fashions. Esprit’s capsule includes a palette consisting of seven biosynthetic dyes made from inedible waste like grass, fruit peels, or nutshell.
Eleven wardrobe basics make up Esprit’s collection, which ranges from cotton shirts and shorts to accessories such as a canvas bag. The sustainable fashions take the spotlight with a campaign lensed by photographer Markus Pritzi. Stylist Christian Stemmler outfits models David Friend and Kristen Coffey for the occasion. Traveling to California, the advertisement looks to Anza-Borrego Desert State Park as its backdrop.