Gena Heads Outdoors in Winter Styles for MatchesFashion

MatchesFashion dreams up a stylish winter day with the help of photographer Billy Ballard. Taking advantage of the year’s coldest months, Simon Chilvers curates a selection of must-have menswear from MatchesFashion. Inspiring in everyday looks with a modern appeal, Gena Malinin steps into the role of the protagonist. The SUPA model joins Connie from Viva, who receives a style update, courtesy of Morgan Pilcher. Posing for photos outdoors, Gena models contemporary statements like a coat and jacket from Kassl Editions or a check A.P.C. jacket. Meanwhile, Ballard brings some warmth to the outing, manipulating the natural light to emphasize autumnal tones.