Dunhill’s ‘Summer Party’ campaign continues the brand’s ongoing celebration of formal wear as a seasonal affair—this time set against a backdrop of garden parties, polished strolls, and twilight soirées. Photographed by Luis Alberto Rodriguez, the campaign follows the House’s seasonal arc, where previous chapters leaned into evening wear and black-tie.
Here, the tone shifts toward midday decadence. With soft-shouldered linen jackets, pale pink trousers, and bow ties rendered in polka dots, Simon Holloway’s eye favors relaxed charm over rigidity, evoking a high-summer daydream steeped in heritage and a knowing smirk.
Dunhill ‘Summer Party’ Campaign
Dunhill’s clothes embody a loosened code of dress, not a relaxation of standards. A white double-breasted jacket with Milanese buttonholes appears precisely where it should—beside navy polka-dot scarves and hand-embroidered slippers.
The casting plays up composure and camaraderie, whether on the arm of a friend or mid-conversation between party rooms. Across this campaign series, Dunhill has drawn a line from the drawing room to the garden, formal wear in tow.
There’s consistency in the tailoring, but the context changes—black-tie for the late-night set, then cotton Cavendish jackets for the champagne-hour crowd.
Rather than freeze time, Dunhill treats occasion wear as a rolling tableau. The message is clear: dressing well is not confined to ceremony. It’s a lifestyle carried out with charm, ease, and wit—this season, under the sun.
