Challenging marketing and advertising that is currently targeted to millennials; those born after 1980, Bloomberg reports on recent findings of Forrester Research Inc. compiled into The Future of Shopping. Profiling income and demographics over the last forty years, Forrester Research Inc. found that the majority of spending has shifted from adults under 45 to those 45 and older. The report suggests that student loans have burdened youth while older adults enjoy extra spending power thanks to home equity and larger incomes. Analyst Sucharita Mulpuru adds, “There’s this obsession with millennials. The truth is millennials aren’t spending any money with anybody because they don’t have any.” Read more on Bloomberg.com.
