The Jeans of Your Dreams: Diesel Unveils Fall ’17 JoggJeans Campaign

The Fashionisto

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Published July 26, 2017

Diesel presents its fall-winter 2017 Jogg Jeans campaign.Pin
Diesel presents its fall-winter 2017 JoggJeans campaign.

Diesel utilizes its most recent campaign to emphasize the comfort found in its JoggJeans. Embracing the slogan, The jeans of your dreams, the brand and artistic director Nicola Formichetti look to photography creatives Nick & Chloè to capture the advertisement. Meanwhile, Davey Sutton styles the outing, which also features an interactive component.

Related: Diesel Black Gold Enlists Jordy Gerritsma as Star of Fall ’17 Campaign

In this season’s campaign video, an annoying cleaning lady attempts to awake a sleeping couple. Visiting Diesel’s top global stores, customers can interact with the characters. Diesel provides its fans with the options to have the cleaning lady sing, dance, throw clothes, and more.

Diesel JoggJeans Fall/Winter 2017 Campaign

Nick & Chloè photograph Diesel's fall-winter 2017 Jogg Jeans campaign.Pin
Nick & Chloè photograph Diesel’s fall-winter 2017 JoggJeans campaign.
Diesel's Jogg Jeans are front and center for the brand's latest campaign.Pin
Diesel’s JoggJeans are front and center for the brand’s latest campaign.

Video: Diesel JoggJeans Fall/Winter 2017 Campaign


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