After purging its previous Instagram updates, Diesel heads into fall-winter 2017 with a fresh start. The brand embraces the motto “Go with the Flaw” for the season. Photographer Tom Sloan captures the outing, collaborating with director François Rousselet. Reinforcing the campaign’s theme, Diesel founder Renzo Rosso shares, “I was fifteen years old when I made my first pair of jeans by hand. Of course they weren’t perfect. But that made them special – and unique, like everything we have done across our history so far.” He continues, “I have always been more interested in imperfection because it stands out from the crowd.”
Related: Diesel Black Gold Enlists Jordy Gerritsma as Star of Fall ’17 Campaign
Diesel Fall/Winter 2017 Campaign
