Diesel’s D RED Fragrance Ad Celebrates Youth & Rebellion

The Fashionisto

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Published September 4, 2024

Diesel unveils its D RED fragrance advertisement starring Cameron Porras.Pin
Diesel unveils its D RED fragrance advertisement starring Cameron Porras. Photo: Diesel

Diesel’s latest scent, D RED, arrives with fiery intensity under Glenn Martens’ creative vision. The fragrance finds its face in model Cameron Porras, who fronts the campaign directed by Cody Critcheloe.

The commercial takes Cameron from the ordinary—a morning shower—to a heightened reality, crowd-surfing at a concert, all while immersed in the euphoric energy of D RED.

Diesel D Red Campaign

Cameron Porras fronts the Diesel D RED campaign.Pin
Cameron Porras fronts the Diesel D RED campaign. Photo: Diesel

D RED embodies the Diesel ethos of daring to be different. It opens with a punch of red grapefruit and geranium, followed by heart notes of lavender sourced from Provence, before settling into a warm base of sandalwood and amber wood accords.

Diesel’s D RED arrives in a bottle that looks like it’s been crushed and crumpled in your fist, leaving your mark.Pin
Diesel’s D RED arrives in a bottle that looks like it’s been crushed and crumpled in your fist, leaving your mark. Photo: Diesel

Following the success of D by Diesel, D RED emerges as a fresh Eau de Parfum, unapologetically bold and drenched in the iconic Diesel red. D RED captures the essence of today’s disruptive masculinity, fueled by curiosity and a rebellion against convention.

Model Cameron Porras crowd surfs in the electrifying new campaign for Diesel D RED.Pin
Model Cameron Porras crowd surfs in the electrifying new campaign for Diesel D RED. Photo: Diesel

Martens describes D RED as “hot freshness,” an evolution that thrives on imperfection, youth, and an irreverent spirit. It embraces inclusivity and positivity, pushing forward a new standard. D RED is a statement for a generation unwilling to be defined.


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