Diesel’s latest scent, D RED, arrives with fiery intensity under Glenn Martens’ creative vision. The fragrance finds its face in model Cameron Porras, who fronts the campaign directed by Cody Critcheloe.
The commercial takes Cameron from the ordinary—a morning shower—to a heightened reality, crowd-surfing at a concert, all while immersed in the euphoric energy of D RED.
Diesel D Red Campaign
D RED embodies the Diesel ethos of daring to be different. It opens with a punch of red grapefruit and geranium, followed by heart notes of lavender sourced from Provence, before settling into a warm base of sandalwood and amber wood accords.
Following the success of D by Diesel, D RED emerges as a fresh Eau de Parfum, unapologetically bold and drenched in the iconic Diesel red. D RED captures the essence of today’s disruptive masculinity, fueled by curiosity and a rebellion against convention.
Martens describes D RED as “hot freshness,” an evolution that thrives on imperfection, youth, and an irreverent spirit. It embraces inclusivity and positivity, pushing forward a new standard. D RED is a statement for a generation unwilling to be defined.
