Daniel Lee
Tommy Ton, CC BY-SA 4.0, via Wikimedia Commons
Born: 1986 (40)
From: Bradford, United Kingdom
Chief Creative Officer: Burberry (2022 -)
Creative Director: Bottega Veneta (2018 - 2021)
Daniel Lee
Daniel Lee graduated from Central Saint Martins with an MA in 2011 and moved through early roles at Maison Margiela, Balenciaga under Nicolas Ghesquière, and Donna Karan. He joined Celine in 2012 and spent the next six years inside the house, rising to ready-to-wear design director under Phoebe Philo. That apprenticeship shaped the method that has largely defined his work since, a tight visual vocabulary expressed through proportion, leather, and the design of one defining object per collection.
In June 2018, Kering named Lee creative director of Bottega Veneta, and his menswear arrived in his very first season alongside womenswear, treated as part of the same proposition. The racks came elongated and broad in the shoulder, with heavy ribbed knitwear, padded leather coats, and the Lido sandal pulled into men’s looks.
The Pouch clutch became the fastest-selling bag in the house’s history and the Cassette bag followed, and by late 2019 Lee had swept four categories at the Fashion Awards in a single night, the first designer to do so. That run extended the Phoebe Philo lineage into a more sensual, leather-led space, aligned with what Jil Sander and Lemaire were doing in the same period.
Lee left Bottega Veneta in November 2021, and Burberry named him chief creative officer in September 2022. His debut arrived at London Fashion Week in February 2023, reframing his vocabulary through British heritage, the Equestrian Knight returning in Knight Blue, the trench rebuilt as the spine of the offer, and menswear positioned at the front of the brand’s identity. The chapter continues a particular strain of contemporary luxury, one grounded in proportion, object, and the editorial restraint of a designer trained in the Philo school.
Collected Work
May 26, 2026
Burberry Fall 2026 Heads to the Terraces with “A Good Sport”
Football fandom, terrace style, and Burberry check collide as Daniel Lee brings the house to the stands for fall 2026’s “A Good Sport.”
April 27, 2026
Tom Blyth Makes a Splash in Burberry’s High Summer 2026 Campaign
Burberry leans into Britain’s lido culture with a high summer campaign that reworks the house check for long days that stretch from poolside to coast.
August 13, 2025
Burberry Takes Fall 2025 to London’s Top Deck
Burberry’s Back to the City casts London as a moving subject instead of a static postcard. Shot on the top
July 10, 2025
Burberry Festival Puts the Gallaghers in the Spotlight
If there’s a more British image than Liam Gallagher loitering outside a caravan in a trench coat, it hasn’t made
April 11, 2025
Burberry’s High Summer Ad is a Postcard from the Yacht Deck
Burberry’s high summer 2025 campaign trades the city for sun-soaked nostalgia, with British whimsy stitched into every frame. Under Daniel
February 27, 2025
Burberry Winter 2025 Blends Heritage with Modern Drama
Daniel Lee’s Burberry winter 2025 collection unfolded at Tate Britain, steeped in British heritage and a reverence for countryside traditions.
February 13, 2025
Burberry’s Summer 2025 Ad Celebrates Love, Rain & Style
Burberry’s summer 2025 campaign, “It’s Always Burberry Weather: London in Love” unfolds like a love letter to British rom-coms of
October 8, 2024
Barry Keoghan Leads Burberry Ad in Must-Have Outerwear
“It’s Always Burberry Weather” embodies the British fashion house’s enduring legacy in outerwear. Since 1856, Burberry has built a reputation
September 10, 2024
Lennon Gallagher Takes the Spotlight in Burberry Classics Ad
Lennon Gallagher fronts this season’s Burberry Classics campaign. The collection leans into wardrobe essentials, tying the British brand’s heritage to
August 28, 2024
Burberry’s Winter 2024 Ad Brings Style to the Lake District
Burberry’s winter 2024 campaign has landed, set against the breathtaking backdrop of the Lake District. This picturesque landscape is the