David Yurman Scores Big with 7 Basketball Brand Ambassadors

The Fashionisto

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Published July 10, 2024

Miami Heat’s Jaime Jacquez Jr. strikes a pose against the city skyline, pairing a sleek grey sweater with David Yurman’s signature dog tag necklace.Pin
Miami Heat’s Jaime Jacquez Jr. poses against the city skyline, pairing a sleek grey sweater with David Yurman’s signature dog tag necklace. Photo: Brittney Butler / David Yurman

David Yurman scores big with its newest campaign, partnering with seven professional basketball stars as its latest brand ambassadors, bringing a fresh dose of sporty chic to the jewelry brand.

Basketball stars D’Angelo Russell, Jaime Jaquez Jr., Jalen Green, Josh Hart, Kevin Love, Kyle Kuzma, and Seth Curry sign on as David Yurman’s newest brand ambassadors.

David Yurman’s New Brand Ambassadors

In a crisp white t-shirt, New York Knicks’ Josh Hart keeps it simple yet sophisticated, accentuated by David Yurman’s layered gold chains.Pin
In a crisp white t-shirt, New York Knicks’ Josh Hart keeps it simple yet sophisticated, accentuated by David Yurman’s layered gold chains. Photo: Brittney Butler / David Yurman

The athletes star in a new three-part docuseries for David Yurman directed by Jeredon O’Conner in collaboration with Agency ICA and filmed by Matthew Hayes. The episodes document each player’s journey, discussing how their style is a form of self-expression on and off the court and what drives their passion for basketball.

Kevin Love of the Miami Heat exudes casual refinement in a navy sweater complemented by David Yurman’s silver chain. Pin
Kevin Love of the Miami Heat exudes casual refinement in a navy sweater complemented by David Yurman’s silver chain. Photo: Brittney Butler / David Yurman

David Yurman’s brand ambassadors wear pieces from the Chevron, Curb Chain, and Spiritual Beads collections. These collections offer diverse styles that reflect the players’ unique personalities and fashion sensibilities.

“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” shares Evan Yurman. “The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives, is inspiring.”

Washington Wizards’ Kyle Kuzma stands out in a black top accessorized with David Yurman’s silver chain necklace.Pin
Washington Wizards’ Kyle Kuzma stands out in a black top accessorized with David Yurman’s silver chain necklace. Photo: Brittney Butler / David Yurman

Kyle Kuzma, featured in “Own the Spotlight,” highlighted David Yurman’s artistic value. “The craftsmanship to making such timeless pieces is second to none, and it’s very admirable.” Kuzma’s appreciation for the meticulous detail in each piece reflects the same precision he brings to his game, showcasing the seamless blend of sport and style.

D’Angelo Russell of the L.A. Lakers lounges effortlessly in a loose-knit top, showcasing David Yurman’s gold jewelry.Pin
D’Angelo Russell of the L.A. Lakers lounges effortlessly in a loose-knit top, showcasing David Yurman’s gold jewelry. Photo: Brittney Butler / David Yurman

In “The Pursuit of Excellence,” D’Angelo Russell praised the versatility and elegance of David Yurman’s creations. “David Yurman has the most prestigious and elegant pieces,” he conveyed.

“You can mix them up and be versatile. They have such a strong focus on detail while also making it wearable.” This duality is essential for athletes transitioning between high-energy performances and personal lives.

Houston Rockets’ Jalen Green layers gold and beaded jewelry, embodying his role as a David Yurman ambassador.Pin
Houston Rockets’ Jalen Green layers gold and beaded jewelry, embodying his role as a David Yurman ambassador. Photo: Brittney Butler / David Yurman

Jalen Green expressed his view in “Mindset in Motion,” emphasizing the importance of jewelry as a form of self-expression. “I think jewelry is a super important way to express yourself,” Green said.

“My style has evolved, becoming loud and adventurous, and the David Yurman pieces tie in together well. I really like the complicated yet simple designs that you can’t go wrong with.”

Seth Curry of the Charlotte Hornets radiates a relaxed vibe in a black tee, complemented by David Yurman’s sleek dog tag necklace.Pin
Seth Curry of the Charlotte Hornets radiates a relaxed vibe in a black tee, complemented by David Yurman’s sleek dog tag necklace. Photo: Brittney Butler / David Yurman

Through this campaign, David Yurman spotlights the intersection of sport, style, and self-expression. By collaborating with these seven basketball stars, the brand highlights its timeless craftsmanship and embraces its ambassadors’ modern, multifaceted identities.


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