Cristiano Ronaldo Makes a Splash for CR7 Spring Campaign

The Fashionisto

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Published February 12, 2016

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Cristiano Ronaldo is splashed with color for CR7’s spring-summer 2016 underwear campaign.

Cristiano Ronaldo launches his fifth CR7 underwear collection with a new campaign featuring his physique as a blank canvas for color pigments. Talking about the advertisement, Ronaldo shares, “Our bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of color to your life!”

The 31 year-old soccer player continues, “Color can be powerful in inspiring people to come alive and express themselves, and clothing and fashion is a great way to do this. Personally, I am inspired by the vibrant colors of my home country of Madeira, by the many colors I see when I look out to a stadium full of supporters and I prefer to wear colorful clothes as they put me in a great, positive mood. I wanted both the SS16 collection and the campaign to reflect this.”

Discussing the actual shoot for the campaign, Ronaldo confessed, “It was really fun and it was good to be taken out of my comfort zone. I do a lot of shoots but this really was something that I’ve never done before and I didn’t know what to expect! At first I was nervous – it’s not every day that you have people throwing colored pigments at you- but after five minutes I felt completely at home! By the end of the shoot it was everywhere- in my hair, all over my body, in my eyes! But it was a lot of fun and I love the final result.”

Cristiano Ronaldo CR7 Underwear Spring/Summer 2016 Campaign

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Cristiano Ronaldo poses for CR7’s spring-summer 2016 underwear campaign.
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Cristiano Ronaldo is quite the colorful vision for CR7’s spring-summer 2016 underwear campaign.

Behind the Scenes: Cristiano Ronaldo CR7 Underwear Spring/Summer 2016 Campaign

Cristiano Ronaldo is all smiles as he poses for a behind the scenes image for CR7 underwear.Pin
Cristiano Ronaldo is all smiles as he poses for a behind the scenes image for CR7 underwear.
Behind the Scenes: Cristiano Ronaldo shoots his spring-summer 2016 campaign for CR7 underwear.Pin
Behind the Scenes: Cristiano Ronaldo shoots his spring-summer 2016 campaign for CR7 underwear.

Cristiano Ronaldo for American GQ

Cristiano Ronaldo and Alessandra Ambrosio cover American GQ.Pin
Cristiano Ronaldo and Alessandra Ambrosio cover American GQ.

Cristiano Ronaldo recently covered American GQ with top model Alessandra Ambrosio. Covering the magazine’s Body issue, Ronaldo was photographed by Ben Watts, wearing bright red underwear from his CR7 line. Providing a look at his awe inspiring physique, Ronaldo’s photo shoot features plenty of CR7 styles.

Photographed by Ben Watts, Cristiano Ronaldo poses in a red swimsuit for GQ.Pin
Photographed by Ben Watts, Cristiano Ronaldo poses in a red swimsuit for GQ.

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