After last month’s breezy wardrobe primer that floated between linen layers and spring’s indecisive wind patterns, Octobre Éditions dives straight into sun-drenched indulgence with Hôtel de la Mer. The May 2025 collection captures the French Riviera’s late morning ease and afternoon mischief—clothes for those who move between tiled terraces and train stations with the same linen shirt on.
Tactile textures—seersucker, crochet, brushed cotton—step in as the season’s understated accent, delivered in relaxed trousers and polos with the air of old resort uniforms.
The season alternates between café and coastline, balancing light tailoring with swim trunks dressed up like day shorts. The Riviera Racing Club tee nods to retro athletic kits, best paired with pleated shorts and a woven belt.
Elsewhere, pajama-collar shirts in rich navy or racing green piped with contrast stitching suggest late breakfasts stretching past noon. Looks come grounded in faded sun-washed tones—mauve, mint, sand—and the occasional vertical stripe, recalling the fabric of 1960s beach loungers. Shirts are often left open over tanks, a styling choice that favors airflow and leisure.
This season, Octobre Éditions leans into the idea of holiday as ritual: the shirt you pack first, the trousers that hold the memory of last summer’s scuff. A matching set in olive green linen carries the tone of old Riviera postcards, while striped swim trunks in bold candy hues demand to be seen poolside with a Negroni nearby.
Hôtel de la Mer’s strength lies in its easy familiarity—items you already believe you own, just rendered with more thought, more purpose, more days in the sun.
Octobre Éditions Hôtel de la Mer Collection

















































