Burberry Brit Taps Brooklyn Beckham to Capture New Campaign

The Fashionisto

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Published January 30, 2016

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Updated February 17, 2016

Brooklyn Beckham poses for a picture as Burberry's latest photographer.Pin
Brooklyn Beckham poses for a picture as Burberry’s latest photographer.

Following an aesthetic update for its spring-summer 2016 campaign, Burberry continues to pursue a younger demographic with the latest campaign for one of its signature fragrances–Burberry Brit. After featuring Romeo Beckham in several advertising campaigns, the British fashion house is turning its attention to David Beckham’s oldest son, Brooklyn. A budding photographer, the 16 year-old was tapped to shoot a series of images for Burberry Brit’s new campaign. Taking over the label’s Instagram, Beckham unveiled pictures of the models as well as a couple of behind the scenes images of himself.

Related: Burberry Puts Tracksuit at Center of Military Inspired Fall

Brooklyn Beckham for Burberry Brit

Brooklyn Beckham shoots models behind the scenes of Burberry Brit's latest fragrance campaign.Pin
Brooklyn Beckham shoots models behind the scenes of Burberry Brit’s latest fragrance campaign.
Brooklyn Beckham captured behind the scenes skateboarding.Pin
Brooklyn Beckham captured behind the scenes skateboarding.

Behind the Scenes: Burberry Brit Campaign

Model Lewis Helim photographed by Brooklyn Beckham for Burberry BritPin
Model Lewis Helim photographed by Brooklyn Beckham for Burberry Brit
Model Ben Rees photographed by Brooklyn Beckham for Burberry BritPin
Model Ben Rees photographed by Brooklyn Beckham for Burberry Brit
Model Carvell Conduah photographed by Brooklyn Beckham for Burberry BritPin
Model Carvell Conduah photographed by Brooklyn Beckham for Burberry Brit

Flashback: Burberry Brit Advertising Campaigns

Burberry-Brit-Fragrance-Campaign-Hugh-DancyPin
Tapped as the face of Burberry Brit, Hugh Dancy’s advertisements for the British brand made its debut in 2004.

Created by perfumer Antoine Maisondieu, Burberry Brit made its debut in 2004. Juxtaposing the idea of the contemporary man with Burberry’s classic heritage, Burberry Brit found the perfect face of its campaign in actor Hugh Dancy. Fronting the fragrance’s advertisements for a couple of years, Dancy was replaced in 2009 by model Tom Guinness, who provided an indie fueled energy.

Burberry-Brit-Fragrance-Campaign-Kate-Moss-Hugh-DancyPin
Supermodel Kate Moss joins Hugh Dancy for Burberry Brit’s fragrance campaign, photographed by Mario Testino.
Burberry-Brit-Fragrance-Campaign-Tom-GuinnessPin
In 2009, Burberry Brit enlisted model Tom Guinness to front its updated campaign. Captured in a trench coat, Tom was photographed by David Sims.

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