Liang Jiyuan Celebrates the Chinese New Year in Burberry Campaign

The Fashionisto

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Published December 30, 2019

Liang Jiyuan stars in Burberry's 2020 Chinese New Year's campaign.Pin
Liang Jiyuan stars in Burberry’s 2020 Chinese New Year’s campaign.

Burberry celebrates the Chinese New Year with a capsule collection and campaign. The British fashion house enlists model Liang Jiyuan to star in the advertisement. Embracing a bold and celebratory red wardrobe, Liang joins models Zhou Dongyu and He Cong. Photographer Leslie Zhang captures Liang in a sporty hoodie, joggers, and sneakers with one of Burberry’s iconic trench coats. Discussing its festive outing, Burberry shares that its collection is about heralding joy, health, and happiness for the Year of the Rat.

Related: Riccardo Tisci Presents ‘Evolution’ for Burberry Spring ’20 Collection

Burberry 2020 Chinese New Year Campaign

Burberry taps Liang Jiyuan to front its 2020 Chinese New Year's campaign.Pin
Burberry taps Liang Jiyuan to front its 2020 Chinese New Year’s campaign.

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