Burberry celebrates the Chinese New Year with a capsule collection and campaign. The British fashion house enlists model Liang Jiyuan to star in the advertisement. Embracing a bold and celebratory red wardrobe, Liang joins models Zhou Dongyu and He Cong. Photographer Leslie Zhang captures Liang in a sporty hoodie, joggers, and sneakers with one of Burberry’s iconic trench coats. Discussing its festive outing, Burberry shares that its collection is about heralding joy, health, and happiness for the Year of the Rat.
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Burberry 2020 Chinese New Year Campaign
