From the H&M Archive

Tobias Sørensen for H&M Spring 2011 | Essential by Ann-Sofie

March 24, 2011

Tobias Sørensen for H&M Spring 2011 | Essential by Ann-Sofie

Ann-Sofie’s Selection–H&M head designer Ann-Sofie Johansson picks her favorite pieces of the season for the Swedish retailer’s latest lookbook. Featuring

Vladimir Ivanov by Jimmy Backius for H&M Spring 2011 Campaign

February 17, 2011

Vladimir Ivanov by Jimmy Backius for H&M Spring 2011 Campaign

Jimmy Backius photographs Vladimir Ivanov for H&M’s new campaign, The Modern Mix with art direction by Mikael Kangas. The perfect

Mathias Lauridsen & Sam Webb by Ewa-Marie Rundquist  for H&M Spring 2011 Campaign

February 16, 2011

Mathias Lauridsen & Sam Webb by Ewa-Marie Rundquist for H&M Spring 2011 Campaign

Photographed beach side by Ewa-Marie Rundquist, Mathias Lauridsen and Sam Webb are photographed alongside Cintia Dicker, Karolina Kurkova, Shannon Click

H&M Spring Awakening Campaign | Mathias Lauridsen, Mathias Bergh, Paolo Anchisi & Kristian Akergren

February 13, 2011

H&M Spring Awakening Campaign | Mathias Lauridsen, Mathias Bergh, Paolo Anchisi & Kristian Akergren

Mathias Lauridsen, Mathias Bergh, Paolo Anchisi and Kristian Akergren come together for H&M’s new Spring Awakening campaign. Showcasing a lineup

Oscar Spendrup & André Bentzer by Andreas Kock for H&M T-Shirt Talks Spring 2011 Campaign

February 6, 2011

Oscar Spendrup & André Bentzer by Andreas Kock for H&M T-Shirt Talks Spring 2011 Campaign

Photographed by Andreas Kock, Oscar Spendrup and André Bentzer star in the latest campaign from H&M for their Divided line.

Baptiste Giabiconi for H&M Spring 2011 Sustainable Style Campaign

January 26, 2011

Baptiste Giabiconi for H&M Spring 2011 Sustainable Style Campaign

Focused in on red, blue and white, H&M goes sustainable with a spring lineup of organic cotton, modeled by none

Isaac Weber by Andreas Kock for H&M Divided Urban Vibes

January 4, 2011

Isaac Weber by Andreas Kock for H&M Divided Urban Vibes

Photographed by Andreas Kock, Isaac Weber stars in the latest Divided outing from H&M. Embracing a young accessible approach to

Ben Hill for H&M Spring 2011

December 8, 2010

Ben Hill for H&M Spring 2011

Ben Hill appears in H&M’s video lookbook for the upcoming spring season. Tackling a simple military motif, the Swedish retailer

Bo Develius for H&M Preppy Fresh Style Guide

December 2, 2010

Bo Develius for H&M Preppy Fresh Style Guide

H&M heads back to school with their latest style guide featuring rising star Bo Develius. Taking to a casual note

Ash Stymest, Christian Brylle & Nick Rea by Richard Bush for H&M Magazine Winter 2010

November 26, 2010

Ash Stymest, Christian Brylle & Nick Rea by Richard Bush for H&M Magazine Winter 2010

Ash Stymest, Christian Brylle and Nick Rea join Sara B., Yulia Kharlapanova, Ieva Laguna and Sheila Marques for a series

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