From the H&M Archive

Geron McKinley Brushes Up on Summer Style with H&M

May 9, 2019

Geron McKinley Brushes Up on Summer Style with H&M

Dip your toes into summer with a fresh roundup of style essentials from H&M. The fashion brand reunites with model

Dacre Montgomery Gears Up for Lifeguard Duty in H&M ‘Stranger Things’ Campaign

May 9, 2019

Dacre Montgomery Gears Up for Lifeguard Duty in H&M ‘Stranger Things’ Campaign

Stranger Things actor Dacre Montgomery teams up with H&M to front its latest campaign. The Swedish brand partners with Netflix

Ignacio Ondategui Relaxes in H&M Underwear

May 5, 2019

Ignacio Ondategui Relaxes in H&M Underwear

H&M captures the spirit of a relaxing day at home with its latest men’s edit. Model Ignacio Ondategui connects with

All About Linen: H&M Showcases Smart Summer Style

April 29, 2019

All About Linen: H&M Showcases Smart Summer Style

H&M eases into summer with a new outing focused on smart linen fashions. The Swedish brand enlists talented Los Angeles

Emre Can Dons a Smart Wardrobe for H&M

March 29, 2019

Emre Can Dons a Smart Wardrobe for H&M

H&M enlists the help of Emre Can for a smart curated spring wardrobe. The German soccer player selects a lineup

Hugo Sauzay Dons H&M’s Essential Pants

February 17, 2019

Hugo Sauzay Dons H&M’s Essential Pants

Reuniting with H&M, model Hugo Sauzay steps out in classic looks for the brand’s new pants guide. The Swedish fashion

Shades of Blue: Daisuke Ueda & Hamid Onifade Don H&M Denim

February 8, 2019

Shades of Blue: Daisuke Ueda & Hamid Onifade Don H&M Denim

H&M embraces “Shades of Blue” with a new style guide. The Swedish brand presents its five-pocket jeans and two-pocket jackets

Salomon Diaz Rocks New H&M Denim Styles

January 31, 2019

Salomon Diaz Rocks New H&M Denim Styles

H&M revisits denim with a new season update. The fashion brand enlists model Salomon Diaz to sport its latest jeans.

Clément Chabernaud, Sacha M’Baye + More Don Spring ’19 Suits for H&M

January 28, 2019

Clément Chabernaud, Sacha M’Baye + More Don Spring ’19 Suits for H&M

H&M unveils a fresh suiting style guide for the new season. The Swedish brand reunites with models Clément Chabernaud, Daisuke

A Fresh Start: Darryl Westly & Moein Asgharnejad + More for H&M

January 9, 2019

A Fresh Start: Darryl Westly & Moein Asgharnejad + More for H&M

H&M heads to the barbershop for “A Fresh Start.” The outing brings together hairdresser Chi Wong with models Darryl Westly,

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