Matthieu Blazy’s vision for Bottega Veneta’s fall-winter 2023 collection manifests as a parade through varied landscapes of modern life. Not confined by the four walls of an office or the two dimensions of a fashion spread, the collection takes its audience on a journey.
Bottega Veneta Fall/Winter 2023 Campaign
From Milan’s storied avenues to intimate indoor settings, the season’s campaign captures the essence of movement, space, and style. The ensemble of models—Walid Fiher, Badhiel Lony, Sanggun Lee, Dara Gueye, Silas de Maat, and Tommaso Zana—becomes the vessel through which Bottega Veneta navigates contemporary fashion narratives, each frame captured by the artistic eyes of photographers Louise and Maria Thornfeldt, Malick Bodian, and Sander Muylaert.
In a world that’s always moving, static fashion has no place. Blazy’s reimagining of essential pieces reflects this ethos. The button-down shirt stretches its hemlines; the crewneck sweater gains a nuanced form—each becomes more than just a piece of cloth; they evolve into versatile statements.
This season marks a shift from stringent office attire to a softer, more flexible approach. The transformation of what constitutes business casual gains a new vocabulary, where jeans and trenches don’t just belong to weekends but become an everyday choice, seamlessly fitting into a man’s ever-changing life.
Yet, the campaign goes beyond mere garments; it raises questions about how men interact with their environment and fashion. It challenges the perception that style must be boxed into specific occasions or spaces.
The interplay between casual and smart elements signifies breaking old norms and setting up new dialogues within the fashion landscape. The aesthetic isn’t just about what’s trendy; it’s about redefining expectations and creating a vocabulary that speaks to the now.
