BoohooMan remains relevant as the brand falls in line with the reemergence of popular 90s styles. Models Savio de Chiara and Karon Byers come together in the label’s new lookbook for spring-summer 2017. The pair embraces a contemporary cool, which coincides with an urban aesthetic.
Offering diverse fashions for the season at heart, BoohooMan divides its collection into concepts: Distilled, Retro Sports, Graphic Jungle, Surf Tropics, and Summer Chrome.
While Distilled lays the groundwork for summery colors, which range from pastel pink and mint to neutrals, Retro Sports achieves a minimal approach to athleisurewear.
Meanwhile, military and safari style reigns with Graphic Jungle. Rounding out the occasion, Surf Tropics highlights oversized fits and bold logos, while Summer Chrome tackles biker jackets, sweaters, and more.