YOOX taps into a neon fantasy with a fun new style shoot. The online retailer taps model Bo Develius to front the outing. Taking to the studio, Bo stands out in vibrant tones, which range from red to blue. Wearing a variety of looks, Bo sports jackets, pants, and shoes with patterns and bold color blocking. His wardrobe features brands like Prada, Balenciaga, and Valentino.