Next Level Neon: Bo Develius Dons Bold Looks for YOOX

June 30, 2019
Bo Develius layers a tropical print shirt with a sporty Lanvin t-shirt.
Bo Develius layers a tropical print shirt with a sporty Lanvin t-shirt.

YOOX taps into a neon fantasy with a fun new style shoot. The online retailer taps model Bo Develius to front the outing. Taking to the studio, Bo stands out in vibrant tones, which range from red to blue. Wearing a variety of looks, Bo sports jackets, pants, and shoes with patterns and bold color blocking. His wardrobe features brands like Prada, Balenciaga, and Valentino.

Related: Lucas Bin Embraces Graphic Fashions for YOOX

YOOX “Next Level Neon” Men’s Style Guide

Going retro, Bo Develius sports a Balenciaga jacket.
Going retro, Bo Develius sports a Balenciaga jacket.
A fashion statement arrives in the form of Valentino logo sandals.
A fashion statement arrives in the form of Valentino logo sandals.
A futuristic vision, Bo Develius rocks Prada runway sunglasses.
A futuristic vision, Bo Develius rocks Prada runway sunglasses.
Embracing ultra-saturated colors, Bo Develius steps into a pair of Jil Sander pants.
Embracing ultra-saturated colors, Bo Develius steps into a pair of Jil Sander pants.