One of the original fashion retailers to offer amazing reduced prices online, Bluefly steps into a new era with a site and logo redesign. Bluefly’s fresh look was developed in partnership with Gates Creative and represents its simple, easy approach to style. Now ended with a period, Bluefly. is “the destination where you find everything that you seek. Period.”
Revealing a cleaner navigation menu, the retailer also embraces the tagline, “Find what you seek.” Talking about the rebranding project, Bluefly president Carly Rosenberg shares, “We’ve seen tremendous growth in the past year, with hundreds of new brands and thousands of new customers shopping each month, which is why we are delivering more ways for our customers to experience Bluefly.”
Rosenberg continues, “The new logo design was particularly strategic; it uses the most straightforward punctuation mark, the period, to show that Bluefly is making a statement we confidently stand by. We live for the rush of shopping and I’m certain that our beautiful, new environment will captivate our customers as they discover fresh finds.”
