Barbour previews its new sub-brand for fall-winter 2020, Gold Standard. A luxurious premium lineup, the selection is inspired by Barbour’s archives and features ten jackets, comprised of waxed cotton and quilt fabrics. Model George Barnett reunites with Barbour to showcase its new range. Alluring details range from hand-cut patterns in South Shields in the North East of England to leather trims and Corozo buttons.
Discussing the Gold Standard collection, Barbour global marketing and commercial director Paul Wilkinson says,
Barbour Gold Standard takes inspiration from some of the best-known wax and quilt styles from our archive and elevates them to a ‘gold standard’ through the use of wax, tweed and oiled leather fabrics, updated trims, linings, and buttons; the focus is on achieving the very highest level of luxury detailing.
Barbour Gold Standard jackets combine style and a rugged sophistication with Barbour’s renowned functionality. Staying true to the roots of our brand, the campaign imagery was shot in the Scottish Highlands, a landscape which is reflective of the elegant detailing and robust practicality of Gold Standard outerwear.