George Barnett Sports Barbour Gold Standard Fall ’20 Collection

George Barnett wears Barbour Gold Standard's Ashby Wax jacket.
George Barnett wears Barbour Gold Standard’s Supa-Ashby Wax jacket.

Barbour previews its new sub-brand for fall-winter 2020, Gold Standard. A luxurious premium lineup, the selection is inspired by Barbour’s archives and features ten jackets, comprised of waxed cotton and quilt fabrics. Model George Barnett reunites with Barbour to showcase its new range. Alluring details range from hand-cut patterns in South Shields in the North East of England to leather trims and Corozo buttons.

Related: Toby Sports Early Spring ’20 Fashions from Barbour

Discussing the Gold Standard collection, Barbour global marketing and commercial director Paul Wilkinson says, Barbour Gold Standard takes inspiration from some of the best-known wax and quilt styles from our archive and elevates them to a ‘gold standard’ through the use of wax, tweed and oiled leather fabrics, updated trims, linings, and buttons; the focus is on achieving the very highest level of luxury detailing.

Wilkinson continues, Barbour Gold Standard jackets combine style and a rugged sophistication with Barbour’s renowned functionality. Staying true to the roots of our brand, the campaign imagery was shot in the Scottish Highlands, a landscape which is reflective of the elegant detailing and robust practicality of Gold Standard outerwear.

Barbour Gold Standard Fall/Winter 2020 Collection

Venturing outdoors, George Barnett dons Barbour Gold Standard's Beaufort Wax jacket.
Venturing outdoors, George Barnett dons Barbour Gold Standard’s Supa-Beaufort Wax jacket.
Model George Barnett sports a Barbour Gold Standard Supa Border Wax jacket.
Model George Barnett sports a Barbour Gold Standard Supa-Border Wax jacket.
Reuniting with Barbour, George Barnett wears the brand's Gold Standard Supa Convertible Wax jacket.
Reuniting with Barbour, George Barnett wears the brand’s Gold Standard Supa-Convertible Wax jacket.
Embracing military-inspired style, George Barnett rocks a Barbour Gold Standard Supa Corbridge Wax jacket.
Embracing military-inspired style, George Barnett rocks a Barbour Gold Standard Supa-Corbridge Wax jacket.
Pictured outdoors, George Barnett models a Barbour Gold Standard Supa-Hunting Wax jacket.
Pictured outdoors, George Barnett models a Barbour Gold Standard Supa-Hunting Wax jacket.

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