Drapers reveals news of Barbour's new label. Taking aim at the youth market, Barbour introduces its Barbour Beacon brand. Taking a note from labels such as Tommy Hilfiger, Barbour Beacon delivers heritage-inspired pieces with a contemporary love for logos.
Barbour global marketing and commercial director Paul Wilkinson shares,
Barbour Beacon encapsulates the authenticity and heritage of Barbour with a youthful look and personality that will appeal to a younger demographic.
The Barbour Beacon logo is an authentic image from the Barbour archive which we have used as a strong branding device to target a younger consumer. We are excited to be launching it to the marketplace for autumn/winter 2018.