![Barbour Beacon 001 Models Harvey James, Jourdan Copeland, and Jose Luis Lucero model fall-winter 2018 looks from Barbour Beacon.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Barbour-Beacon-001.jpg)
Drapers reveals news of Barbour’s new label. Taking aim at the youth market, Barbour introduces its Barbour Beacon brand. Taking a note from labels such as Tommy Hilfiger, Barbour Beacon delivers heritage-inspired pieces with a contemporary love for logos.
Related: Sam Heughan Joins Models for Barbour Shirt Department Fall ’18 Campaign
Barbour global marketing and commercial director Paul Wilkinson shares, Barbour Beacon encapsulates the authenticity and heritage of Barbour with a youthful look and personality that will appeal to a younger demographic.
Wilkinson continues, The Barbour Beacon logo is an authentic image from the Barbour archive which we have used as a strong branding device to target a younger consumer. We are excited to be launching it to the marketplace for autumn/winter 2018.
Barbour Beacon Fall/Winter 2018 Lookbook
![Barbour Beacon 006 Jose Luis Lucero sports a fall-winter 2018 look by Barbour Beacon.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Barbour-Beacon-006.jpg)
![Barbour Beacon 002 Barbour Beacon unveils its fall-winter 2018 collection.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Barbour-Beacon-002.jpg)
Barbour Beacon Logo Fashions
![Barbour Beacon 007 Going casual, Barbour Beacon showcases logo sweatshirts.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Barbour-Beacon-007.jpg)
![Barbour Beacon 008 Logo t-shirts are front and center for Barbour Beacon's fall-winter 2018 outing.](https://www.thefashionisto.com/wp-content/uploads/2018/08/Barbour-Beacon-008.jpg)