Barbour Launches More Youthful Barbour Beacon

The Fashionisto

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Published August 12, 2018

Models Harvey James, Jourdan Copeland, and Jose Luis Lucero model fall-winter 2018 looks from Barbour Beacon.Pin
Models Harvey James, Jourdan Copeland, and Jose Luis Lucero model fall-winter 2018 looks from Barbour Beacon.

Drapers reveals news of Barbour’s new label. Taking aim at the youth market, Barbour introduces its Barbour Beacon brand. Taking a note from labels such as Tommy Hilfiger, Barbour Beacon delivers heritage-inspired pieces with a contemporary love for logos.

Related: Sam Heughan Joins Models for Barbour Shirt Department Fall ’18 Campaign

Barbour global marketing and commercial director Paul Wilkinson shares, Barbour Beacon encapsulates the authenticity and heritage of Barbour with a youthful look and personality that will appeal to a younger demographic.

Wilkinson continues, The Barbour Beacon logo is an authentic image from the Barbour archive which we have used as a strong branding device to target a younger consumer. We are excited to be launching it to the marketplace for autumn/winter 2018.

Barbour Beacon Fall/Winter 2018 Lookbook

Jose Luis Lucero sports a fall-winter 2018 look by Barbour Beacon.Pin
Jose Luis Lucero sports a fall-winter 2018 look by Barbour Beacon.
Barbour Beacon unveils its fall-winter 2018 collection.Pin
Barbour Beacon unveils its fall-winter 2018 collection.

Barbour Beacon Logo Fashions

Going casual, Barbour Beacon showcases logo sweatshirts.Pin
Going casual, Barbour Beacon showcases logo sweatshirts.
Logo t-shirts are front and center for Barbour Beacon's fall-winter 2018 outing.Pin
Logo t-shirts are front and center for Barbour Beacon’s fall-winter 2018 outing.
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