Barbour Launches More Youthful Barbour Beacon

The Fashionisto

/

Published August 12, 2018

Models Harvey James, Jourdan Copeland, and Jose Luis Lucero model fall-winter 2018 looks from Barbour Beacon.Pin
Models Harvey James, Jourdan Copeland, and Jose Luis Lucero model fall-winter 2018 looks from Barbour Beacon.

Drapers reveals news of Barbour’s new label. Taking aim at the youth market, Barbour introduces its Barbour Beacon brand. Taking a note from labels such as Tommy Hilfiger, Barbour Beacon delivers heritage-inspired pieces with a contemporary love for logos.

Related: Sam Heughan Joins Models for Barbour Shirt Department Fall ’18 Campaign

Barbour global marketing and commercial director Paul Wilkinson shares, Barbour Beacon encapsulates the authenticity and heritage of Barbour with a youthful look and personality that will appeal to a younger demographic.

Wilkinson continues, The Barbour Beacon logo is an authentic image from the Barbour archive which we have used as a strong branding device to target a younger consumer. We are excited to be launching it to the marketplace for autumn/winter 2018.

Barbour Beacon Fall/Winter 2018 Lookbook

Jose Luis Lucero sports a fall-winter 2018 look by Barbour Beacon.Pin
Jose Luis Lucero sports a fall-winter 2018 look by Barbour Beacon.
Barbour Beacon unveils its fall-winter 2018 collection.Pin
Barbour Beacon unveils its fall-winter 2018 collection.

Barbour Beacon Logo Fashions

Going casual, Barbour Beacon showcases logo sweatshirts.Pin
Going casual, Barbour Beacon showcases logo sweatshirts.
Logo t-shirts are front and center for Barbour Beacon's fall-winter 2018 outing.Pin
Logo t-shirts are front and center for Barbour Beacon’s fall-winter 2018 outing.

Recent Updates

Loro Piana Fall 2024: Celebrating 100 Years of Craft

Loro Piana Fall 2024: Celebrating 100 Years of Craft

Loro Piana's fall-winter 2024 collection is a masterful celebration of the brand's centennial, encapsulating the essence of its storied heritage ...
De Bonne Facture Spring 2024: Artisanal Threads

De Bonne Facture Spring 2024: Artisanal Threads

De Bonne Facture's spring-summer 2024 collection presents a serene blend of classic silhouettes and sophisticated casualness. With a focus on ...
Mytheresa's Smart Seasonal Crossover: Work & Play

Mytheresa’s Smart Seasonal Crossover: Work & Play

In the seamless transition from winter to spring, Mytheresa curates a wardrobe that elegantly bridges the seasonal divide. The offering ...
Dunhill Fall 2024: Unveiling New Codes of British Style

Dunhill Fall 2024: Unveiling New Codes of British Style

Dunhill's fall-winter 2024 collection is a tribute to the understated elegance of English tailoring. With Creative Director Simon Holloway at ...
Alanui Spring 2024: A Cultural Tapestry of Colors & Motifs

Alanui Spring 2024: A Cultural Tapestry of Colors & Motifs

Alanui's spring-summer 2024 collection celebrates India's cultural tapestry through a kaleidoscope of colors and motifs. It's a collection where each ...
Clément Chabernaud Embraces Textured Tones for Mango

Clément Chabernaud Embraces Textured Tones for Mango

Clément Chabernaud, embodying the quintessential Mango man, immerses himself in a Madrid winter's architectural splendor and subdued hues. Each image ...