Following news of an upcoming capsule collection, André 3000 stars in Tretorn’s fall-winter 2017 campaign. The American rapper brings his own brand of style the Swedish label as he charms in advertising images. Nick Woodhouse, the president and chief marketing officer of Tretorn’s parent company Authentic Brands Group, talks about the appeal of working with André 3000.
Woodhouse explains, “Sneakers are so hot right now and the minimal look is hot, which is what Tretorn is about.” He continues, “We are making sure that the name of Tretorn gets out there in the sphere of the youth, and the idea with André is to make the brand more famous than what it is so the millennial customer can understand it.”
André 3000 for Tretorn Fall/Winter 2017 Campaign
