American Eagle highlights its denim selection with its fall-winter 2017 campaign. Entitled “The New American Jean,” the advertisement features professional bull rider Bonner Bolton, rapper Joey Bada$$, and basketball player Brandon Ingram. The brand’s global brand president Chad Kessler discusses the outing.
We are continuously evolving our technology to represent a new stand in denim, says Kessler. American Eagle’s denim campaign highlights its marriage of modern fits, washes, and fabrications. The collection offers both slimmer and flex fits.