Abercrombie & Fitch Champions Smart Everyday Style for Fall Campaign

The Fashionisto

/

Published September 6, 2016

Ty Ogunkoya dons a shearling lined parka for Abercrombie & Fitch's fall-winter 2016 men's campaign.Pin
Ty Ogunkoya dons a shearling lined parka for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.

Models Ty Ogunkoya and Matthew Hitt reunite with Abercrombie & Fitch for the brand’s fall-winter 2016 campaign. Photographed by Josh Olins, the relaxed outing captures the spirit of this season’s inspiration. Abercrombie & Fitch men’s head designer, Aaron Levine looked to the photography book Linda McCartney: Life in Photographs for inspiration.

Related: Fall in Line | Abercrombie & Fitch Layers with New Essentials

Abercrombie & Fitch Fall/Winter 2016 Men’s Campaign

Ty Ogunkoya wears a patterned crewneck sweater for Abercrombie & Fitch's fall-winter 2016 men's campaign.Pin
Ty Ogunkoya wears a patterned crewneck sweater for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.

The hardcover features candid images of McCartney’s friends and family, capturing the simple moments in life. Reflecting that idea, Abercrombie & Fitch’s menswear takes on an easy, approachable, and worn-in quality for everyday living. Styled by Deborah Watson, who has a long history with the brand, having worked with the label in the 90s, models Ty and Matthew wear several timely essentials.

Matthew Hitt is pictured in an army green jacket and khaki pants for Abercrombie & Fitch's fall-winter 2016 men's campaign.Pin
Matthew Hitt is pictured in an army green jacket and khaki pants for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.

A subdued color palette presents camel, army green with splashes of deep blue, poppy red, and bright yellow. Aran sweaters, wool shirt jackets, tweed separates, and more are joined by the season’s standout–a sherpa lined parka. The amazing piece appropriately taps into fall’s popular shearling trend.

Ty Ogunkoya sports a full-zip patterned knit sweater for Abercrombie & Fitch's fall-winter 2016 men's campaign.Pin
Ty Ogunkoya sports a full-zip patterned knit sweater for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.
Matthew Hitt is a sleek vision in a fall knit and relaxed pants for Abercrombie & Fitch's fall-winter 2016 men's campaign.Pin
Matthew Hitt is a sleek vision in a fall knit and relaxed pants for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.
Ty Ogunkoya photographed by Josh Olins for Abercrombie & Fitch's fall-winter 2016 men's campaign.Pin
Ty Ogunkoya photographed by Josh Olins for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.

Recent Updates

Adidas Originals Reimagines Classics with A-TYPE

Adidas Originals Reimagines Classics with A-TYPE

Adidas Originals introduces A-TYPE, an evolving collection that reinvents archival icons with premium materials. Rooted in heritage yet reimagined for ...
Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K unveils its spring-summer 2025 collection with a refined approach to modern essentials. Curated by creative lead Anna Teurnell, ...
Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island’s spring-summer 2025 campaign unveils a compelling fusion of style, innovation, and cultural depth. This season, the brand explores ...
Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone embraces the essence of New York in its spring 2025 campaign, channeling the city’s raw energy and ...
Zac Efron Defines Cool in Police Spring 2025 Campaign

Zac Efron Defines Cool in Police Spring 2025 Campaign

Police taps into star power for its spring-summer 2025 campaign. Known for its bold eyewear designs, the brand partners with ...
Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani’s spring-summer 2025 campaign unveils a vision of effortless elegance. Captured by photographer Robin Galiegue, the advertisement blends dreamlike ...