Abercrombie & Fitch Champions Smart Everyday Style for Fall Campaign

September 6, 2016
Ty Ogunkoya dons a shearling lined parka for Abercrombie & Fitch's fall-winter 2016 men's campaign.
Ty Ogunkoya dons a shearling lined parka for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.

Models Ty Ogunkoya and Matthew Hitt reunite with Abercrombie & Fitch for the brand’s fall-winter 2016 campaign. Photographed by Josh Olins, the relaxed outing captures the spirit of this season’s inspiration. Abercrombie & Fitch men’s head designer, Aaron Levine looked to the photography book Linda McCartney: Life in Photographs for inspiration.

Related: Fall in Line | Abercrombie & Fitch Layers with New Essentials

Abercrombie & Fitch Fall/Winter 2016 Men’s Campaign

Ty Ogunkoya wears a patterned crewneck sweater for Abercrombie & Fitch's fall-winter 2016 men's campaign.
Ty Ogunkoya wears a patterned crewneck sweater for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.

The hardcover features candid images of McCartney’s friends and family, capturing the simple moments in life. Reflecting that idea, Abercrombie & Fitch’s menswear takes on an easy, approachable, and worn-in quality for everyday living. Styled by Deborah Watson, who has a long history with the brand, having worked with the label in the 90s, models Ty and Matthew wear several timely essentials.

Matthew Hitt is pictured in an army green jacket and khaki pants for Abercrombie & Fitch's fall-winter 2016 men's campaign.
Matthew Hitt is pictured in an army green jacket and khaki pants for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.

A subdued color palette presents camel, army green with splashes of deep blue, poppy red, and bright yellow. Aran sweaters, wool shirt jackets, tweed separates, and more are joined by the season’s standout–a sherpa lined parka. The amazing piece appropriately taps into fall’s popular shearling trend.

Ty Ogunkoya sports a full-zip patterned knit sweater for Abercrombie & Fitch's fall-winter 2016 men's campaign.
Ty Ogunkoya sports a full-zip patterned knit sweater for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.
Matthew Hitt is a sleek vision in a fall knit and relaxed pants for Abercrombie & Fitch's fall-winter 2016 men's campaign.
Matthew Hitt is a sleek vision in a fall knit and relaxed pants for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.
Ty Ogunkoya photographed by Josh Olins for Abercrombie & Fitch's fall-winter 2016 men's campaign.
Ty Ogunkoya photographed by Josh Olins for Abercrombie & Fitch’s fall-winter 2016 men’s campaign.