The Coat Session–With no need to check their coats in at the door, Fashion Milano models took a break from the recent fashion week madness in Milan to connect with photographer Dennis Weber. Wearing their own clothes, everyone from Lucas Mascarini and Olli Greb to Marlon Teixeira were on hand for a black & white portrait.
Tom Leigh
Olli Greb
Sebastian H.
Alex Libby
Roger Dupé
Thorben Gärtner
Riccardo Mora
Simon Kuzmickas
Nemanja
Lucas Mascarini
Wait a second; you can hardly even see the coats. The emphasis is on the faces of the models. This suggests that the coats aren’t capable of selling themselves based on their attributes. From what I can see, at least a few of the coats look rather silly.
“Wearing their own clothes”
it’s not about selling the coats. It’s about the individual Model and what kind of coats they are wearing in their private Fashionweek-Casting-Marathon. And it should be no surprise, that the models taste is not the same as the brands they are working for.