Brunello Cucinelli’s Holiday 2026 Campaign Takes an Enchanted Detour

Even the woodland has a dress code as George Admiraal leads Brunello Cucinelli’s holiday 2026 adventure.

The Fashionisto

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George Admiraal in a cream dinner jacket and black bow tie beneath chandeliers in a forest.
George Admiraal stars in Brunello Cucinelli’s holiday 2026 campaign, wearing a cream dinner jacket beneath forest chandeliers. Photo: Brunello Cucinelli

Beneath chandeliers suspended among forest trees, George Admiraal waits in a cream dinner jacket and black bow tie. Brunello Cucinelli’s holiday 2026 campaign, “A Winter Fairytale,” takes the ceremony of evening dress into enchanted territory, with a vintage train connecting its unexpected encounters.

Brunello Cucinelli Holiday 2026 Campaign

Hossain Haidari wears a pinstriped suit and cream knitted tie inside a train carriage.
Hossain Haidari wears pinstriped tailoring with a cream knitted tie aboard the vintage train. Photo: Brunello Cucinelli

Joined by Hossain Haidari and Georgi Nikolov, George inhabits a world of wood-paneled carriages and evening clothes, where getting dressed is part of the adventure. The tailoring supplies much of the romance. Broad lapels and double-breasted fronts suggest an era when travel warranted a tie, while soft textures make that formality feel inviting.

Georgi Nikolov wears an argyle sweater and pleated trousers in a train doorway.
Georgi Nikolov wears an argyle sweater tucked into pleated trousers. Photo: Brunello Cucinelli

A cream knitted tie loosens the business associations of pinstripes; an argyle sweater worn with pleated trousers gives the journey a more domestic comfort. Even between engagements, the passengers maintain a certain standard, their tailoring as carefully appointed as the carriages. The forest chandeliers take that old-fashioned travel fantasy to its logical excess, turning a woodland stop into an evening engagement.

George Admiraal stands beside a train window in a checked double-breasted suit.
George Admiraal looks through a carriage window in a double-breasted suit. Photo: Brunello Cucinelli

The soft textures and tailored proportions also shape Brunello Cucinelli’s Winter Edit capsule, modeled by George Alsford.