
Beneath chandeliers suspended among forest trees, George Admiraal waits in a cream dinner jacket and black bow tie. Brunello Cucinelli’s holiday 2026 campaign, “A Winter Fairytale,” takes the ceremony of evening dress into enchanted territory, with a vintage train connecting its unexpected encounters.
Brunello Cucinelli Holiday 2026 Campaign

Joined by Hossain Haidari and Georgi Nikolov, George inhabits a world of wood-paneled carriages and evening clothes, where getting dressed is part of the adventure. The tailoring supplies much of the romance. Broad lapels and double-breasted fronts suggest an era when travel warranted a tie, while soft textures make that formality feel inviting.

A cream knitted tie loosens the business associations of pinstripes; an argyle sweater worn with pleated trousers gives the journey a more domestic comfort. Even between engagements, the passengers maintain a certain standard, their tailoring as carefully appointed as the carriages. The forest chandeliers take that old-fashioned travel fantasy to its logical excess, turning a woodland stop into an evening engagement.





The soft textures and tailored proportions also shape Brunello Cucinelli’s Winter Edit capsule, modeled by George Alsford.





