Max Rogers

Jonathan Daniel Pryce / Edward Sexton


Nationality: British

Height: 6'1"

Hair: Brown

Eyes: Blue


Max Rogers

A British model whose distinctive curls have become as recognizable in relaxed American sportswear as in sharply cut British suits.

Max Rogers is a British model whose career includes eight seasons as part of Tommy Hilfiger’s fictional fashion family. He began modeling in 2005 and gained wider attention with a GQ Style cover in 2008, the year he was named the magazine’s Man of the Season.

Tommy Hilfiger became a particularly visible part of his portfolio. Cast within the label’s extended family, Max returned across successive seasons of advertising and menswear lookbooks. Campaigns for Dolce & Gabbana and Gieves & Hawkes added other significant relationships, while runway work took him to shows for Vivienne Westwood and Michael Kors.

In 2017, Max joined the judging panel of Britain’s Next Top Model, turning his experience in front of the camera into advice for aspiring models. In a 2021 interview with Rocks Mag, he described the satisfaction of helping contestants pursue their ambitions and reassessing his own achievements through that process.

He also directed short films during the 2010s, including Tea for Two and The Red Pillow. His family life with dancer and singer Kimberly Wyatt, whom he met at Clothes Show Live in 2011, became another part of that broader working life.

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Collected Work

M&S Marks Father’s Day with Max Rogers & His Kids

June 13, 2025

M&S Marks Father’s Day with Max Rogers & His Kids

Marks & Spencer centers its Father’s Day campaign on the texture of real connection, casting model Max Rogers alongside his

Max Rogers & João Knorr Slip Into Derek Rose’s Silk Undergarments

September 4, 2019

Max Rogers & João Knorr Slip Into Derek Rose’s Silk Undergarments

Derek Rose makes quite the case for luxury undergarments with its pure silk satin underwear and pajamas. The label’s refined

Max Rogers, João Knorr & William Goodge Soak in Summer with Derek Rose

July 15, 2019

Max Rogers, João Knorr & William Goodge Soak in Summer with Derek Rose

Derek Rose embraces an easy but chic holiday spirit for its summer 2019 outing. The brand spotlights lightweight styles for

Max Rogers Models Sloggi Swimwear & Underwear

March 22, 2017

Max Rogers Models Sloggi Swimwear & Underwear

Sloggi taps Max Rogers as the face of its spring-summer 2017 collections. The British model connects with the label, sporting

Max Rogers Brings a Gentleman’s Edge to The Macallan Double Cask Campaign

July 17, 2016

Max Rogers Brings a Gentleman’s Edge to The Macallan Double Cask Campaign

The world of fashion and fine whisky collide as British model Max Rogers stars in The Macallan’s new advertising spot.

Max Rogers Steps Out for Austin Reed

October 13, 2015

Max Rogers Steps Out for Austin Reed

Max Rogers is a dapper vision as he steps out as the star of Austin Reed’s fall-winter 2015 lookbook. Wearing

Instagram Photos of the Week: James Smith, Nicola Wincenc, Paul Boche + More

February 13, 2015

Instagram Photos of the Week: James Smith, Nicola Wincenc, Paul Boche + More

Instagram Photos of the Week: Stephen James, Francesco Brunetti + More

January 9, 2015

Instagram Photos of the Week: Stephen James, Francesco Brunetti + More

Max Rogers Poses with Dirty Piglet for Equinox Campaign

January 3, 2015

Max Rogers Poses with Dirty Piglet for Equinox Campaign

Equinox adopts a life motto for its latest advertising campaign, Equinox Made Me Do It. The new campaign depicts models

TBT: Arthur Kulkov, Max Rogers & André Douglas for Tommy Hilfiger S/S 2012 Underwear Campaign

November 6, 2014

TBT: Arthur Kulkov, Max Rogers & André Douglas for Tommy Hilfiger S/S 2012 Underwear Campaign

Intimate Effort-After reuniting the Hilfiger family for a spring-summer 2012 advertising campaign, American fashion designer Tommy Hilfiger delivered his spring-summer

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