Jacob Coupe

Jacob Coupe is a British model from Nottingham whose brown-eyed gaze and defined features brought an intensity to his early fashion photographs. He emerged during a period when menswear casting favored individual character, making his first international season count with an opening slot at Prada.

In June 2009, Jacob opened the house’s spring 2010 menswear show as an exclusive, then held another exclusive for Hugo by Hugo Boss in Paris. Prada’s spring 2010 campaign followed, alongside an appearance in Yang Fudong’s film First Spring. Working with the Chinese artist gave Jacob an unusually cinematic introduction to fashion advertising, placing him in a world poised between contemporary menswear and another era.

Editorial work developed alongside those early bookings, including appearances in Vogue Hommes Japan and GQ Italia. His April 2010 Huge cover, photographed by Satoshi Saikusa, established him as a magazine subject as well as a runway face. Later that year, he joined Karlie Kloss in Aquascutum’s advertising, photographed by Willy Vanderperre. The move from Prada to the British house revealed an affinity with traditional menswear that became a recurring thread in his work.

Jacob’s relationship with Tiger of Sweden extended that connection. Returning for the brand’s spring-summer 2013 campaign, he fronted both its mainline and underwear imagery for Hasse Nielsen. His subsequent work included a How to Spend It cover story and advertising for Brunello Cucinelli, taking his image further into the world of luxury menswear.

More than a decade after his Prada debut, Jacob appeared in Dunhill’s fall 2023 outerwear campaign, photographed by Robbie Lawrence around Mayfair and Marylebone. London offered a different setting from the dreamlike world of First Spring, but both bookings drew on his ability to suggest a character beyond the clothes, a quality that connects his early fashion work with the more worldly image of his later career.