Mackage

Mackage was founded in Montreal in 1999 by Eran Elfassy. Drawing on experience with leather, the designer approached outerwear as a central part of the wardrobe, giving coats the attention more often reserved for the clothes underneath. The city’s cold winters provided a practical setting for a business built around protection and appearance.

Elisa Dahan joined as co-creative director in 2001, helping develop the label during its international expansion. Leather jackets and shaped wool coats established a vocabulary in which a defined silhouette could coexist with weather protection. Down-filled styles extended the proposition to colder conditions, while technical fabrics brought a different kind of performance to familiar forms.

The men’s collection developed across urban coats, parkas, and lighter transitional pieces. Details such as layered collars, removable components, and contrasting materials gave individual garments several uses. This approach made the coat an outfit-defining purchase, especially in climates where outerwear is the garment most other people see.

Mackage has expanded into ready-to-wear and other categories while maintaining outerwear as its foundation. Its campaigns and collections place technical clothing within a luxury fashion setting, treating warmth and comfort as design requirements alongside cut and texture. The brand’s contribution to contemporary menswear lies in bringing those concerns together, offering clothes that address the weather while shaping the visual character of a man’s wardrobe.