Xiao Zhan Sells Italian Luxury for Tod’s Fall 2026

Star power meets the currency of Italian luxury in Tod’s fall 2026 campaign.

The Fashionisto

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Published September 8, 2026

Xiao Zhan stands beside a spiral staircase in a marble-walled villa wearing a stand-collar wool blazer over a marled knit with a leather belt and light wide-leg trousers, holding a greige leather Di Bag tote with a blue bag charm
Xiao Zhan holds the Tod’s Di Bag tote, styled with a stand-collar wool blazer over a knit and relaxed trousers, for fall-winter 2026. Photo: Tod’s

Like an excellent pair of loafers, Tod’s knows the value of a great relationship. Global brand ambassador Xiao Zhan reunites with the Italian house for its fall-winter 2026 campaign. This season, Xiao grants his star power to Tod’s signatures, from suede sportswear to relaxed tailoring.

Xiao enters the Tod’s villa, showcasing the Di Bag, loafers, and the latest Red Dot sneaker. Their placement alongside one of China’s biggest stars reflects the currency of an ambassador who can make luxury goods feel like personal effects. While Xiao lends Tod’s his image, the House offers it the favored currency of Italian luxury.

Xiao Zhan for Tod’s Fall/Winter 2026 Campaign

Xiao Zhan sits on a leather-topped chair in a taupe suede blouson and white shirt with wide pleated trousers and suede low-top sneakers, a dark brown suede Di Bag holdall on the parquet floor beside him
Xiao Zhan wears a suede blouson with pleated trousers and suede sneakers for the fall-winter 2026 campaign. Photo: Tod’s
Xiao Zhan leans against a marble table in a half-zip raglan sweater over a white tee with dark trousers and white sneakers, a small brown suede Di Bag on the table
Xiao Zhan wears a half-zip sweater with trousers and the Tod’s Red Dot sneaker for the fall-winter 2026 campaign. Photo: Tod’s
Xiao Zhan sits on a leather safari chair in a subtly camo-printed suede overshirt over a gray knit, with charcoal flannel trousers and chunky black leather loafers, a black leather Di Bag tote beside him
Xiao Zhan sits in a suede overshirt and flannel trousers, finished with Tod’s leather loafers for fall-winter 2026. Photo: Tod’s
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