Sarah Burton introduces her first complete menswear collection for Givenchy with a campaign that sets the groundwork for the house’s new direction. Burton places the spring-summer 2027 collection in Juergen Teller’s unmistakable world.
Givenchy Spring 2027 Campaign
Teller’s flat lighting, awkward poses, and ordinary surroundings have long resisted fashion’s instinct to idealize luxury. Burton embraces that approach, allowing the clothes to exist alongside British painter Danny Fox, legendary photojournalist Sir Don McCullin, and filmmaker and DJ Don Letts. These are three men whose identities were shaped far from the runway.
Burton shifts the conversation toward character, dressing men who already have a point of view. That choice changes how the collection is experienced. The chartreuse coat becomes more compelling against weathered concrete and garden paths than it would in a polished studio. Embroidered outerwear resembles something acquired over decades.
Don Letts’ unmistakable personal style gives Burton’s tailoring an authentic foil, and Teller photographing Sir Don McCullin creates an exchange between two generations of influential image-makers. Teller’s visual language has settled into familiarity, and Burton uses that to her advantage. She establishes a visual vocabulary rooted in craftsmanship, personality, and lived experience, giving Givenchy’s new chapter a confidence rooted in the work itself.
Teller applies the same unidealized eye to another house’s new chapter in Louise Trotter’s Venice outing for Bottega Veneta.
