Tommy Hilfiger embraces California prep for spring 2026, with Patrick Schwarzenegger and Abby Champion returning as the brand’s resident couple. Lachlan Bailey photographs them across a sun-bleached estate, stylist Emmanuelle Alt working the brand’s red, navy, and bone-white palette through the wardrobe Hilfiger has spent forty years arguing for.
Tommy Hilfiger Spring 2026 Campaign
Schwarzenegger gets the strongest pairing in a navy double-breasted blazer with gilt buttons over a Tommy flag denim shirt and faded straight-leg jeans, the type of mismatch that works because he is propped against a vintage convertible at home.
The varsity jacket and cable-knit polo pull from a wardrobe a generation older than him, and he wears the codes as inheritance. Champion takes the louder half of the proposition in a saturated orange cable-knit column and a striped rugby polo over crimson shorts, freeing the menswear to stay restrained.
The most telling frame is the smallest, Schwarzenegger in a butter yellow crewneck and chalk-white trousers, barefoot on grass beside a pool lounger, his watch the only accessory.
The layering of denim and tailoring here picks up where Tommy Icons spring 2026 left off.
