FRAME’s new collaboration with The Society Archive revisits the past and moves it forward. The 19-piece capsule pulls from late-90s and early-2000s Americana, reshaping varsity codes and collegiate attitude.
FRAME x The Society Archive Collection
The FRAME x The Society Archive collection includes numbered sweaters, faded denim, and rugby stripes, capturing a mood that’s both archival and immediate. It is nostalgia filtered through craftsmanship, a conversation between thrift-store memory and modern luxury.
Marcus Allen, the stylist and founder behind The Society Archive, brings his instinct for storytelling to the mix. His influence gives the clothes a sense of lived experience, where texture replaces trend and detail feels personal.
FRAME and The Society Archive present a collaboration grounded in sentiment. The clothes carry a lived-in quality, translating familiar American staples into something sharper and more self-aware.
Available at select FRAME stores and Bloomingdale’s, the collection celebrates memory, showing how the past can be worn again with purpose.
Explore FRAME’s fall 2025 collection
