Giorgio Armani’s fall-winter 2025 campaign continues the That’s So Armani series with actor Edgar Ramírez as its newest face. Photographed by Gorka Postigo, the modest portraits highlight the pure essence of the Italian house.
Giorgio Armani That’s So Armani Campaign
This season, Edgar Ramírez takes the lead in knitwear and tailoring. Embracing an unassuming energy, the mood aligns perfectly with Giorgio Armani’s idea of style as substance.
“Style, like acting, is not about disguise,” shares Ramírez. “It’s about revelation and daring to show the truth.” His thoughts capture Giorgio Armani’s enduring belief in simplicity as strength.
The campaign, which began in Paris earlier this year, continues to highlight individuals who shape Giorgio Armani’s codes into their own language. The clothes return to the label’s essentials: soft jackets, fluid trousers, and knitwear crafted from cashmere, vicuña, and superfine wool.
That’s So Armani is a world built on restraint and nuance, where confidence is translated through cut and fabric. With an upcoming appearance from artist Rocco Ritchie, Giorgio Armani stays true to its message that style, like art, gains power when it feels personal.
