For fall-winter 2025, Ami Paris takes a quiet path, like an entry in a journal. The French brand places actor Adam DiMarco in the 11th arrondissement with clothes that move as naturally as he does. The choice of backdrop shifts the mood.
Instead of Paris in postcard form, we see streets lined with old bookshops, flower markets, and corner cafés. Ami blends into this terrain. A checkered blazer lands casually over denim, while the new black Ami de Coeur emblem sits oversized on polos and knits, a familiar code shown with a sharper inflection.
Adam DiMarco for Ami Paris Fall/Winter 2025
Ami’s pieces function as markers of pace. Mirage sneakers under wide trousers turn tailoring into something mobile. The Carrousel bucket bag signals practicality, suited to hours spent moving through the city. Knitwear and shirting soften the look, bringing Ami’s signature warmth forward.
DiMarco anchors the campaign with curiosity. Between balancing stacks of books, scanning vintage slides, and strolling through flower stalls, he plays the role of a man discovering a city with humor intact.
What emerges is a portrait of Paris that feels personal, even fleeting. Ami leans into intimacy, showing how its essentials accompany moments of drift and discovery. It is a way of dressing that leaves room for chance encounters and small gestures.
