There are ads that sell clothes, and there are campaigns that sell intimacy. Falconeri’s fall-winter 2025 campaign does both, placing Jason Statham and Rosie Huntington-Whiteley in the brand’s ultrafine cashmere. The bald action star, stripped of cinema’s explosions, looks disarmingly still in soft layers, his toughness tempered by knitwear.
Jason Statham for Falconeri
Falconeri has long relied on cashmere as its quiet powerhouse, but this season feels more like a meditation on coupledom. The Italian brand has dressed Statham in muted greys, from zip cardigans to loose trousers, and Huntington-Whiteley in earth-toned looks that lean against the body like a second skin. Together, they appear like partners caught between privacy and exposure, their embrace giving the collection its energy.
Cashmere has worn many reputations. It’s evolved from luxury for postwar aristocrats to status wear for Wall Street in the ’80s, and more recently, the uniform of minimalists who prefer texture over flash.
Falconeri positions cashmere as the fabric of intimacy. The neutral palette suggests a wardrobe designed to be lived in, photographed at the threshold of indoors and outdoors, private and public. Watching Statham and Huntington-Whiteley in these clothes, one sees a way of inhabiting the season with restraint and conviction.
