Filippa K’s pre-fall 2025 campaign situates clothing in the cadence of urban routine. Photographed by Marcus Ohlsson in Stockholm, the images follow model Youssef Rocha through escalators, sidewalks, and lobbies, grounding the collection in the settings that structure office life. The focus lies on transition. It’s about the garments that dress you from morning departures to evening arrivals.
Filippa K Pre-Fall 2025
Styled by Martina Almqvist, the looks build on Filippa K’s Scandinavian pragmatism. A military-green single-breasted coat cuts a precise line across the frame, its pointed collar recalling uniforms reinterpreted for the city.
Creative Director Anna Teurnell’s aim of “being well-dressed and put together” with “ease and wearability” comes through in the balance of tailoring and functionality. A camel zip jacket softens mid-century workwear codes, while wide wool trousers expand with movement yet hold their crease.
Youssef carries leather bags, reinforcing the collection’s purpose as a working wardrobe, locating its presence in the ordinary choreography of commuting. Elevators, escalators, and crossings become backdrops that emphasize utility as a form of style.
Filippa K frames these garments as part of its long-standing dialogue between discipline and pragmatism. These are clothes that acknowledge routine while refining it.
