Burberry’s Back to the City casts London as a moving subject instead of a static postcard. Shot on the top deck of an open-top red bus, the campaign progresses through a tourist’s map, from the London Eye and Trafalgar Square to the National Gallery.
The images capture the sights in motion. Railings pass at an angle, stone facades glance by. The bus becomes a stage for the city’s characters, with musician Jimothy Lacoste and model Rubuen Bilan-Carroll.
Burberry Back to the City
Daniel Lee’s fall 2025 wardrobe uses London’s shifting streets to ground familiar British codes. Outerwear moves between the belted trench and classic car coat. Tailoring carries wool and cashmere into relaxed street form, while the Burberry Check threads through trousers, shirts, and jackets, linking the collection to its mod-era cultural anchor.
Photographed by Angelo Pennetta with Errol Rainey as director of photography, Burberry’s palette holds deep greens, charcoal wools, and muted checks against London’s stone and sky. The result positions Burberry as both guide and insider, fluent in the city’s rhythm and ready for its pace.
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